At Work Personal Branding: In Need of a Makeover? 21 February 2024 ltadmin 0 “I think I need a personal brand makeover.” I never imagined saying these words – yet here I was, needing to make myself more visible. Read more
At Work Can Minds Be Changed in an Era of Stubbornness? 6 February 2024 ltadmin 0 We have this natural comfort when we’re with those who agree with us, yet that’s what causes us to stop seeing things differently. Read more
At Work 8 Ways to Promote Your Business For Free, Online 20 October 2023 ltadmin 0 A lot of us were trained to be quiet and unobtrusive. But success doesn’t come to the quiet ones in the back, says Rachel Reva. Read more
At Work The Key to the Customer Experience? Kill Confusion 19 July 2023 ltadmin 0 There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen. Read more
At Work Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful 6 July 2023 ltadmin 0 Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate. Read more
The Robots are Writing… It’s Time to Dial Up the Humanness 16 March 2023 ltadmin 0 In the age of robots, it’s become necessary to embrace our humanness more ever before, writes Michael McQueen. Read more
How to Get the Stubborn to Budge 21 November 2022 ltadmin 0 When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small. Read more
Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders 12 October 2022 ltadmin 0 We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too. Read more
Stories Sell… Here is Why 26 September 2022 ltadmin 0 Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate. Read more