At Work Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful 6 July 2023 ltadmin 0 Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate. Read more
At Work What Business are you Really In? 23 June 2023 ltadmin 0 In order to stay the course and remain customer-focussed, organisations must be very clear on their purpose for existence. Read more
Want a Competitive Advantage? Out-Care the Competition! 3 April 2023 ltadmin 0 In the business world, few things set an individual or organisation apart more than sincere, unhurried and attentive care. Read more
Forget What Your Customer Thinks… How do They *Feel*? 28 November 2022 ltadmin 0 It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel. Read more
Why Some Ideas are Insane Before They Are Innovative 4 November 2022 ltadmin 0 Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal. Read more
Stories Sell… Here is Why 26 September 2022 ltadmin 0 Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate. Read more
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy 19 September 2022 ltadmin 0 First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before. Read more
Why Culture Could Be Your Company’s Make or Break 18 July 2022 ltadmin 0 The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics. Read more
Why Sustainability is a ‘Package’ Deal in Business 10 June 2022 ltadmin 0 Businesses are uncovering innovative ways of packaging to solve the problems facing our environment, and in doing so they are attracting customers. Read more